Resume

Devanshu Singh

Creative Strategy & Brand Content Lead

Summary

Creative strategy and design leader with 8+ years building brand systems, visual frameworks, and campaign direction across EdTech, SaaS, and agency environments. Translates brand positioning and business objectives into scalable design systems. From visual identity and brand guidelines to cross-channel campaign execution.

Experience

Associate Creative Director

KodeKloud

Dec 2022 – Oct 2025

Led lean creative team of 3, 200+ brand assets annually
Developed end-to-end brand and visual strategy, scalable design systems
Drove cross-channel campaigns. CTR improved 18%
Built GenAI workflow (ElevenLabs, Midjourney, Firefly, Descript). Production time cut 35%, output 3×
Managed freelancer relationships and vendor briefs

Assistant Manager – Motion Graphic Artist

Simplilearn

Jan 2021 – Dec 2022

Led team of 8 motion designers, 150–200 assets/quarter, 500K → 2M+ subscribers
Creative liaison across social, paid media, and production. 10–15% CTR improvement
Course promo videos at 35%+ average view rate
Reduced turnaround 25% via standardized templates

Creative Producer (Contract)

Zolostays

Sep 2020 – Jan 2021

Conceptualized and executed Zolo Got Talent brand campaign. Contestant videos, teasers, logo animation

Executive – Digital Media & Design

Webenza

Nov 2018 – Sep 2020

Managed creative production across 50+ clients including Amazon, Bosch, Schneider Electric, and Ola Money
A/B tests on hooks, thumbnails, CTAs
Built QC workflows adopted agency-wide, reducing review cycles 20%

Creative Associate

BYJU'S

Aug 2017 – Oct 2018

Motion graphics and animation for K-12 STEM curriculum
Collaborated with subject matter experts and content R&D

Core Competencies

Brand StrategyDesign StrategyCreative DirectionVisual Design SystemsBrand IdentityBrand CommunicationCampaign DesignMotion GraphicsVideo ProductionCreative OpsPerformance Creative & A/B TestingGenAI & AI WorkflowsTeam LeadershipPeople ManagementStakeholder ManagementProject ManagementSocial Media StrategyMarketing Communication